The ole' bait and switch. Senior media specialist pitches it, junior runs it.
The paid media shop
engineered for business outcomes.
Senior-only.Flat fee.AI-enabled.
BEEN THERE.
SEEN ALL OF IT.
Dense reports no one understands. Built for platforms, not the CFO.
Spending budget but no results. No one knows what's working or isn't.
WE DO IT DIFFERENT.
01 / 03
Strategy from the start.
Growth driver analysis, unit economics, and quarterly roadmaps. Media follows the diagnosis, not the other way around.
02 / 03
Optimized planning
Channel planning, buying, and optimization across Meta, Google, LinkedIn and more — with weekly and monthly business outcome review.
03 / 03
Creative based on causation
Hypothesis-based briefs, creative production pipeline, and next-brief insights — led by senior judgment.
Core services
& platforms.
The work we do, and the channels & tooling we run it on.
What we do
- Growth strategy & planning
- Paid social — Meta, Google, LinkedIn
- Paid search & shopping
- Programmatic & CTV
- Performance creative & production
- Measurement & incrementality
- Lifecycle & CRM activation
- Reporting infrastructure
Platforms we operate
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Reddit Ads
- YouTube
- The Trade Desk
- Amazon Ads
- HubSpot
- Salesforce
- Klaviyo
- Northbeam
- Triple Whale
- GA4
- Looker
- Segment
Pinky
promise.
Senior, always. Hard cap of six clients per practitioner.
Flat fee, period. No percentage of spend. No markup. No hourly.
Every dollar measured. Pipeline and revenue, not impressions.
Meet
Chace
Chace
FOUNDER & CEO
Fifteen years in paid media. Former Head of Media at a full-service agency. Left because mid-market clients kept getting deprioritized, re-briefed, and handed off. South Mint is the answer to that problem.
$100M+
In managed media
15YRS
In paid media
12
FORTUNE 50 BRANDS MANAGED
SIMPLE PRICING. SIMPLE START.
One Channel
$4,000/mo
- One core channel (Meta, Google, or LinkedIn)
- Senior practitioner, 4 hrs / week
- Performance creative cadence
- CMO-to-CFO monthly readout
- AI-enabled reporting infrastructure
Full Practice
$12,000/mo
- Full paid media mix
- Senior practitioner, dedicated
- Brand + performance integrated
- Incrementality testing on cadence
- Quarterly growth roadmap
- CMO-to-CFO reporting cadence
Operator
$24,000/mo
- Everything in Full Practice
- Full Growth Strategy build
- Custom measurement infrastructure
- Geo holdout + incrementality program
- Quarterly board readout
No percentage of spend. No markup. No sales call required to see the number. Hard cap of six clients per practitioner across all tiers.
Got questions?
We got answers!
What services do you offer?
Three integrated disciplines run by one senior practitioner: Growth Strategy, Paid Media Operations, and Performance Creative. Plus the data & measurement layer that connects them. We do not offer brand identity, PR, web, or events.
Who do you work with?
Mid-market companies spending meaningfully on paid media. Typically $50K to $500K per month in working media. Too sophisticated for boutique freelancers, too small to get real attention from a Fortune 500 agency.
How do I know if South Mint is right for my business?
You have been burned by the handoff model, your reporting is platform metrics, your CFO cannot evaluate whether spend is working, or your brand and performance run as separate strategies that never inform each other. Any one of those is enough.
How long does it take to get results?
Measurement infrastructure ships in the first thirty days. Initial creative tests run by day forty-five. Causal incrementality reads land at the ninety-day mark. Most clients see CAC trajectory shift inside the first quarter.
How much do your services cost?
Flat fee, $4,000 to $24,000 per month depending on engagement. Pricing is published on this page. No percentage of spend. No media markup. No hourly billing.
What does the contract look like?
Month-to-month after the first ninety days. The six-client cap and flat fee structure are both written into the engagement language. Ask us to put it in the contract. We expect you to.
Intrigued?
20 minutes — no pressure
Book a 20 minute Discovery Call to see if South Mint is right for your business. Reply comes from Chace, within one business day.
Book a Discovery Call →