The classic bait and switch. Senior team pitches and then you are onboarded with a junior-level team.
The paid media shop
engineered for business outcomes.
Senior-only.Flat fee.AI-enabled.CLT made.
SOUND FAMILIAR?
Paid media ops stuck in 2015. Oversegmenting campaigns, no quality conversion signals, optimizing to last-touch platform metrics.
Measurement can't tell you what is working. Money spent but no body can tell you what is actually driving business results.
AI is just a buzzword. AI was in the deck but your agency can't tell you what it actually does on your account.
FRESHLY MINTEDGROWTH.
01 / 04
Growth, Engineered.
Bridging the gap between marketing and finance. Before investing in media we evaluate the customer-lifecycle and identify bottlenecks and the most effective growth drivers to achieve your business goals.
02 / 04
Optimized Media Strategy.
Channel planning, buying, and optimization across Meta, Google, YouTube, CTV, Audio, and more. Brand and performance media as one integrated growth system.
03 / 04
Creative With Purpose.
Creative strategy and ads designed, tested, and optimized to drive measurable outcomes built in tandem with the media plan. Includes asset development, personas, messaging angles, frameworks, and hooks.
04 / 04
Measure Outcomes.
Advanced marketing analytics such as server-side tracking, custom dashboards, incrementality testing, and attribution built to track business outcomes. Reporting that measures business impact, not only marketing metrics.
Core services
& platforms.
The work we do, and the channels & tooling we run it on.
What we do
Growth Strategy
Roadmap, customer lifecycle evaluation, channel mix, and investment recommendations. A strategy that identifies the most effective tactics for sustainable growth.
Paid Media
Hands-on operation of brand and performance media channels. Senior practitioner in the account daily, not weekly, optimizing against the growth strategy.
Performance Creative
Static, motion, and UGC built to test — named for tracking, briefed against a hypothesis, and trafficked across platforms.
Analytics & Measurement
GA4, server-side tagging, attribution, and a measurement framework that holds up to a CFO — not just platform-reported numbers.
Experimentation & Testing
Holdouts, geo-lifts, and incrementality reads with statistical rigor. A discipline testing framework.
AI Workflows
Bespoke AI pathways for reporting, creative analysis, budget management, and optimization — built into workflows from the ground up, not bolted on.
Data & Funnel Optimization
Funnel diagnostics from impression to revenue. Leaks identified, prioritized, and closed with a measurable lift target.
Platforms we operate
- Meta Ads
- Google Ads
- Bing Ads
- LinkedIn Ads
- TikTok Ads
- Snapchat Ads
- Reddit Ads
- YouTube
- StackAdapt
- Amazon Ads
- Yahoo DSP
- CTV
- DOOH
- Spotify
- ChatGPT Ads
- Native
- Looker
- Shopify
- GTM
- GA4
Pinky
promise.
Senior, always. Hard cap of six clients per practitioner.
Flat fee, period. No percentage of spend. No markup. No hourly rates.
Every dollar measured. Outcomes and revenue, not impressions.
Meet
Chace
Chace
FOUNDER & CEO
Fifteen years in paid media. Former Head of Media at multiple full-service agencies. Left because mid-market clients kept getting deprioritized, re-briefed, and handed off. South Mint is the answer to that problem, the agency he wanted to build for his clients.
$100M+
In managed media
15YRS
In paid media
12
FORTUNE 50 BRANDS MANAGED
Meet
Ted
Ted
CO-FOUNDER
Former founder of Charlotte Agenda leading its expansion as Axios Charlotte to 30 cities and acquired by Cox Media for $525M. Twenty years in digital media publishing. Identified gap in the market for a navy-seal paid media practice and helped build South Mint to answer that need.
20YRS
In digital publishing
Founder
Charlotte Agenda & Axios Charlotte
30CITIES
Axios Expansion
TRANSPARENT PRICING. NO SURPRISES.
Tiered pricing ready to scale. Base pricing starts with 2 channels under management. Dial in your channel scope and services. South Mint's AI operating system is included at every tier.
Foundation: Senior-led paid media execution without the full service stack. Right for companies who only need paid media operations.
Channel Scope
Pick the channels you want managed and pricing updates live. Channels marked with a dashed border carry a complexity premium for platform-specific operational overhead.
Standard
Complex channel
- 2 channels included in every tier. Each additional standard channel is $1,000/mo. Each additional complex channel is $1,500/mo.
- Billed monthly. Net 30. Media invoiced direct by the platform or at cost with zero margin.
- No setup fees. Six-month terms after a 3-month onboarding period.
- Four or more channels — start at Core. At that complexity, measurement infrastructure isn't optional.
OUTCOMES PRICING (Optional)
We built in a way to pay us more when we earn it. And less when we don't.
Exceeds agreed thresholds
+15%
Meets agreed thresholds
No change
Misses agreed thresholds
−15%
Available on any packaged tier after the first 90 days. The first 90 are baseline — we build the measurement infrastructure and agree in writing on what success means. Thresholds are tied to business outcomes: CAC vs. baseline, new customers acquired, attributable revenue from paid channels. Not platform metrics.
Growth Diagnostic
Find out what is actually limiting your growth.
A 10 business day diagnostic. A written roadmap you keep regardless of what you do next.
- Growth driver, unit economics, and KPI audit
- Account structure and test-and-scale review across up to three channels
- Creative diversity and white-space analysis
- Funnel performance and CVR leak audit
- 3 to 5 page written roadmap, 30 minute walkthrough video, 60 minute Q&A
A FREE AUDIT IS A SALES TOOL. THIS IS A PAID ENGAGEMENT WITH A DEFINED SCOPE AND A WRITTEN DELIVERABLE.
Got questions?
We got answers!
What services do you offer?
Four integrated services run by one senior practitioner: Growth Strategy, Paid Media Operations, Performance Creative, and Data & Measurement. AI handles reporting, copy variants, anomaly detection, and institutional memory underneath all four. We do not offer brand identity, PR, web, or events.
Who do you work with?
Mid-market companies spending meaningfully on paid media. Typically $20K to $250K per month in working media. Too sophisticated for boutique freelancers, too small to get real attention from a Fortune 500 agency.
How do I know if South Mint is right for my business?
You have been burned by the handoff model, your reporting is platform metrics, your CFO cannot evaluate whether spend is working, or your brand and performance run as separate strategies that never inform each other. Any one of those is enough.
How long does it take to get results?
Measurement infrastructure ships in the first thirty days. Initial creative tests run by day forty-five. Causal incrementality reads land at the ninety-day mark. Most clients see CAC trajectory shift inside the first quarter.
How much do your services cost?
Flat fee, $4,000 to $18,000+ per month depending on engagement. Pricing is published on this page. No percentage of spend. No media markup. No hourly billing.
What does the contract look like?
Six month terms. The six-client cap and flat fee structure are both written into the engagement language. Ask us to put it in the contract. We expect you to.
Intrigued?
20 minutes — no pressure.
A 20 minute discovery call. We ask what is working and what is broken, and tell you which solution fits, or that none of them do. Reply comes from Chace within 24 hours.
Tweaks
Vibe
Motion
Pops of color